nivea mens products

Would men buy grooming products online for less compared to buying on the highstreet?
If an online shop opened selling mens grooming products (Nivea for men) etc, would you buy them?
(Bare in mind that they would be a few pounds less than in the highstreet shops and have free postage.)
Would you (a man) persoanlly purchase these reduced goods online, or not?… do you buy them anyway?
I am a girl butI think it would be a brilliant idea, it might encourage more men to buy them becasue most men I kow feel a bit embarressed buying them, and to have them delivered too – go for it!!