men shaving products

what’s up with all these new moisturizing/anti-aging/anti-wrinkle face-skin-caring products for men?
I recently started shaving again after a year of only trimming and went off to boots to get me an after shave.
To my surprise the men’s section was full of all these new men face skin caring products. There were probably about 10 brands some of which are well known for their female skin-caring products. Each brand had 5 or more different products. I got dizzy just at trying to figure out what each one was doing.
What happened and all of the sudden all of these appear out of nowhere? Do men really need these?
men, and women don’t need these either! they are merely to make money for the companies that make them, and nothing more.
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