men grooming products

What are the top 10 grooming products every man should own?
This can be from colognes, lotions, and soaps to acne washes or facial scrubs. What products, brands, items should men today be utilizing. Please list 10, the person who can list the most useful and diverse set of 10 items will get best answer.
Soap, shampoo, conditioner, good razors, shaving cream, Cologne (not too strong), deodorant, facial cleanser (clearasil), lotion (gritty skin is gross), aftershave. Its best to try to get the same scent for the Cologne and aftershave.
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